PRIVACY POLICY
Last Updated: April 20, 2026
At Smart Owl Readers ("we," "our," or "us"), your privacy is extremely important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website SmartOwlReaders.com ("Website"), purchase our products, subscribe to our email list, or engage with our content or advertisements on any platform.
By using our Website, you agree to the terms outlined in this policy. If you do not agree, please do not use our Website.
1. INFORMATION WE COLLECT
We collect both personal information and non-personal information when you interact with our Website, purchase products, sign up for our email list, take our quiz, or engage with our advertisements.
Personal Information We May Collect:
- Full name
- Email address
- Billing and/or shipping address
- Payment information (processed securely through third-party processors, we do not store credit card numbers)
- Your child's first name (only when you purchase a personalized product such as the "I Can Write My Name" workbook)
- Any other information you voluntarily provide through forms, emails, or customer support
Non-Personal Information We May Collect:
- Browser type and version
- Device type (mobile, desktop, tablet)
- Operating system
- IP address (anonymized where possible)
- Pages visited on our Website
- Time and date of visits
- Referring website or ad source
- Interactions with our advertisements on social media platforms
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
- Deliver, fulfill, and improve our products and services
- Process transactions and send order confirmations
- Provide customer support and respond to inquiries
- Send email updates, educational content, product announcements, and promotional offers (only if you have opted in or made a purchase)
- Personalize your experience on our Website
- Analyze Website traffic and ad performance to improve our marketing
- Comply with legal obligations
- Prevent fraud and protect our Website
3. ADVERTISING AND TRACKING TECHNOLOGIES
We use advertising services on multiple platforms to promote our products. These services use cookies, tracking pixels, and similar technologies to help us reach the right audiences and measure the effectiveness of our advertising.
Platforms we may advertise on include:
- Facebook and Instagram (Meta Platforms)
- Google Ads and Google Display Network
- YouTube
- Pinterest
- TikTok
- Any other platform we may use in the future
These platforms may use tracking technologies to:
- Track website visits and conversions from advertisements
- Build custom audiences based on website activity
- Deliver advertisements tailored to your interests
- Measure the effectiveness of advertising campaigns
- Create lookalike audiences to reach similar potential customers
We use the Facebook/Meta Pixel, Google Analytics, Google Ads conversion tracking, and similar tools on our Website. These tools collect anonymized data about your browsing behavior to help us serve relevant advertisements.
You can manage your advertising preferences:
- Facebook: https://www.facebook.com/ads/preferences/
- Google: https://adssettings.google.com/
- General opt-out: https://optout.aboutads.info/
We do not sell your personal data to any advertising platform. Data shared with these platforms is anonymized and used solely for advertising targeting and performance measurement.
4. COOKIES
We use cookies and similar tracking technologies to improve your browsing experience, analyze Website traffic, and support our advertising efforts.
Types of cookies we use:
- Essential cookies: Required for the Website to function properly (login, checkout, etc.)
- Analytics cookies: Help us understand how visitors use our Website (Google Analytics)
- Advertising cookies: Used to deliver relevant advertisements and track ad performance (Meta Pixel, Google Ads)
- Preference cookies: Remember your settings and choices
You can disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our Website.
5. THIRD-PARTY SERVICE PROVIDERS
We work with trusted third-party service providers to operate our business. These providers only receive the data necessary to perform their services and are required to maintain confidentiality.
Our service providers include:
- Kajabi (website hosting, course delivery, email marketing, and payment processing)
- Stripe (payment processing)
- PayPal (payment processing, if applicable)
- Google Analytics (website analytics)
- Meta/Facebook (advertising and conversion tracking)
- ManyChat (chat automation, if applicable)
- Any other tools or platforms we may use to deliver our products and services
We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.
6. EMAIL MARKETING
When you sign up for our email list, make a purchase, or join a waitlist, you may receive emails from us including:
- Order confirmations and product delivery
- Educational content and reading tips
- New product announcements
- Promotional offers and discounts
- Waitlist updates
Every marketing email includes an unsubscribe link. You can opt out of promotional emails at any time by clicking "unsubscribe" at the bottom of any email. Please note that even if you unsubscribe from marketing emails, you may still receive transactional emails related to your purchases.
7. SMS/TEXT MESSAGING
If you opt in to receive text messages from us (through ManyChat, a checkout form, or any other method), you consent to receive automated marketing and transactional text messages at the phone number you provided. Message frequency varies. Message and data rates may apply.
You can opt out of text messages at any time by replying STOP. For help, reply HELP or contact us at [email protected].
We will never sell or share your phone number with third parties for their marketing purposes.
8. DATA SECURITY
We use industry-standard security measures to protect your personal information, including:
- SSL encryption on all pages of our Website
- Secure checkout through trusted third-party payment processors
- Access controls and regular security reviews
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
9. YOUR RIGHTS AND CHOICES
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Withdraw consent for data collection or marketing
- Opt out of receiving marketing emails (unsubscribe link in every email)
- Opt out of targeted advertising (using the links in Section 3)
- Request a copy of your data in a portable format
To exercise any of these rights, email us at [email protected]. We will respond within 30 days.
10. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to Know: You may request that we disclose what personal information we have collected, used, and disclosed about you in the past 12 months.
- Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
- Right to Opt Out of Sale: We do not sell your personal information. If this changes, we will provide a "Do Not Sell My Personal Information" link on our Website.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise your CCPA/CPRA rights, email us at [email protected] or submit a request through our Website. We may need to verify your identity before processing your request.
11. CHILDREN'S PRIVACY
Smart Owl Readers provides educational products for children, but our Website and purchasing process are designed for use by parents and adult caregivers.
We do not knowingly collect personal information directly from children under 13. The only child-related information we may collect is a child's first name when a parent purchases a personalized product (such as the "I Can Write My Name" workbook).
If a parent or guardian believes their child has provided us with personal information without consent, please contact us at [email protected] so we can promptly delete it.
12. THIRD-PARTY LINKS
Our Website may contain links to third-party websites, including social media platforms, payment processors, and other resources. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party website you visit.
13. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. If you request deletion of your data, we will delete it within 30 days, except where we are required to retain it for legal or accounting purposes.
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our Website after changes are posted constitutes your acceptance of the updated policy.
15. CONTACT US
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:
Email: [email protected]
Website: www.SmartOwlReaders.com
